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BROWN & CO.

Love looks different in every light.

From candlelight to city lights, discover the moments your diamond will become part of. Pitch work for Brown & Co. Jewelers, Buckhead | Roswell. Visuals AI-assisted.

Under the Moments Lamp set to candlelight, a round solitaire glows warm gold on a dark velvet stand.

The intimacy of two.

The Moments Lamp: a proposed in-store lighting experience. Choose a light.

01

The insight

The insight

Jewelry is chosen under showroom lights. It's worn under every other kind.

The idea

Bring the lights of real life into the showroom.

02

The Lighting Bar

A diamond isn't just chosen for the moment you buy it. It's chosen for every moment that follows.

The Lighting Bar brings those moments into the store through the Moments Lamp, a proposed lighting experience inspired by candlelit dinners, quiet mornings, nights out, and celebrations.

One diamond. A lifetime of different lights.

A woman studies the round solitaire on her hand beside a brass Moments Lamp on a marble counter; its base is labeled Candlelight, Sunday morning, City lights and Celebration.
03

Every light of the season

The season is full of lights that come and go. Some things stay with us long after they've been taken down.

Brown & Co. billboard: String lights come down in January. This doesn't.
04

Your name in lights

Some moments deserve more than candlelight. For the biggest question of all, Brown & Co. takes the experience beyond the showroom and into the Atlanta skyline.

Night billboard, almost entirely empty black, reading This space reserved for her name, with a gold line where a name would go
The invitation.
On a Buckhead rooftop at dusk, a man kneels with a ring as a Brown & Co. billboard over the highway reads Sarah, will you marry me?
The moment.

As a proposed holiday promotion, Brown & Co. would invite engagement-ring customers to reserve a personal moment on a digital billboard above Buckhead.

A name. A question. A moment they'll remember every time they see the city lights.

Proposed mechanics

  1. Choose the ring.
  2. Reserve the moment.
  3. See your question in lights.

It begins under a lamp.
It ends under the city lights.

Brown & Co. Jewelers
Buckhead | Roswell

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