Asher Wilens
Senior Art Director / Creative Director
I develop campaigns, experiences and products that bring brands into people's lives in unexpected ways. Part traditional advertising. Part emerging technology. Always idea-first.
Concepts. Campaigns. Experiences. Inventions.
Work
Spec = self-initiated, not commissioned
Uber
When it's time to go.
Integrated campaign · Spec
Fage
Nothing to hide.
Brand platform · Spec
Desert Diamonds
A natural diamond is a rare sighting.
Campaign · Films · Microsite · Premier Gem
Brown & Co.
Love looks different in every light.
Retail experience · Pitch
TurboChef
Compliments to the chef.
Integrated campaign · Spec
About
The idea comes first. The medium follows.
I'm an art director and creative director who believes the best ideas don't stay inside the ad. They become experiences, products and, occasionally, things that need patents.
Since 2017 I've led creative at Premier Gem, a multi-generation natural-diamond house: campaigns, brand identity, trade and retail presentation, social and the digital tools around them. The work has earned multiple Best Design Awards at the Centurion Jewelry Show. Since 2024 I've also been a partner and creative director at Superborn Group, building campaign platforms and products for startups and established brands. Along the way I've freelanced as an art director for Brown & Co., Lumije and The Woo Agency.
I find a simple human truth, then figure out the most interesting way to bring it into the world: a headline, a print ad, an integrated campaign or something nobody has built yet. I trained in advertising at SVA, and I invent on the side, including a patented AR projection method.