MIRACLE-GRO

Integrated Campaign | Art Direction, Concept, Visual Design

Miracle-Gro rewards effort in the most literal way. This campaign visualizes the idea of “reaping what you sow” by turning everyday environments into living proof that growth follows care

Credit: Gail Fisher, Copywriter

PRINT / OUT-OF-HOME

Growth, Made Visible

A surreal print series that translates effort into visible reward, where planting a seed transforms entire domestic spaces into proof of what’s possible with Miracle-Gro.

AMBIENT / GUERRILLA

Unexpected Growth in Everyday Spaces

An experiential extension of the campaign designed to surprise audiences in motion literally elevating the idea of growth through public space interventions.

DIGITAL / GAMIFIED EXPERIENCE

Miracle-Stalk - Grow Big To Win Big.

A gamified brand experience where nurturing growth becomes competitive play. Users climb sky-high stalks, unlock rewards, and experience Miracle-Gro’s value system through progress, payoff, and play.

Dramamine

PRINT/OUT-OF-HOME

For Queasy Rides

Traveling can be tough to begin with. Add a little nausea to the mix and one is bound to get loopy. To convey this message when it matters most Dramamine print campaign situated in large terminals reminding travelers that your trip shouldn’t feel like a carnival ride.

DIGITAL/SOCIAL

Snapchat ads transform the background to theme parks for users in and around travel locations such as airports, bus terminals, and ferry docks and the rest is self explanitory.