Inventions, products & platforms
LAB
Ideas that didn't fit in a brief.
Some ideas are too big for a campaign, so I build them. These are inventions, products and platforms I've developed on my own. They come from the same instinct that drives my agency work: find the human truth, then make something people want to touch.
01 · AI creative studio
DRAIPED
AI creative studio for jewelers. Upload a product photo and get campaign-ready assets in minutes: on-model shots, Instagram carousels with copy, web banners for desktop and mobile, and listing images for 1stdibs and Shopify. One product shot becomes a full launch, built by someone who's spent years art-directing fine jewelry.
02 · Experiential technology
PROJECT ORION
Projected AR with no headset and no phone. Digital experiences cast directly into physical space, built for retail floors, live events and brand activations where the room itself becomes the medium.
03 · AI game platform
PINVERSE ARCADE
Type a world, play it as pinball. Pinverse Arcade uses AI to turn any prompt or photo into a playable pinball table in seconds, then lets players share, remix and compete on each other's creations. It's a game, but it's also a creative engine: everyone gets to design the machine.
04 · Wearable music
HARMONY HAT
A collectible hat that plays real synth sounds. Wearable music meets limited-drop culture, built for artist collabs, merch and fan experiences.
05 · Product design
SLICKSTER
An automated planning app that turns the chaos of scheduling into a single tap. Product design, UX and brand by A. Wilens.
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