SYNTH CITY

Brand Film Series | Concept, Art Direction, Storytelling

Concept · Art Direction · Visual Design · Campaign Storytelling

A Premier Gem Original

A cinematic brand campaign reimagining natural diamonds as the only real element in a fictional, noir-inspired future.

Synth City blends sci-fi aesthetics with emotional storytelling across a multi-episode digital anthology. Each episode, poster, and teaser was designed like a blockbuster release, positioning real diamonds as timeless and irreplaceable, even in a synthetic world. QR-enabled visuals connected physical environments to episodic films, creating an immersive loop from booth to screen.