Fun Facts
I got my start at 13, working in a fish store.
After gutting one too many, I figured there had to be a better way to make a living, so I moved into the creative world and never left.
Since then, I’ve worked across advertising, branding, product design, film, photography, and software, not as separate lanes, but as one continuous system. The goal has always been the same: make things that don’t just exist, but actually do something, move people, drive behavior, create momentum.
I studied studio advertising photography, which led me into advertising as an art director. Over time, the role expanded, from shaping the work to designing the systems behind it: digital products, platforms, and performance-driven experiences built to scale.
Along the way, I started building things of my own. I won a product award on Quirky back when it was turning ideas into real products, and I now hold multiple patents across musical devices and augmented reality. Some are purely experimental. Others are finding their way into the world.
Today, my work lives at the intersection of creativity and technology, helping brands find clarity, build useful things, and turn ideas into traction.