Premier Gem

"Legendary Proposals" started off as a soft social campaign-teaser inviting  jewelry stores and their customers to share daring proposals on a Premier Gem Pinterest Board. As the board kept growing we positioned ads within the board featuring significant diamonds that told a legendary story from the rough to the polish to the proposal, culminating into a brand message - "Legendary Proposals Deserve Legendary Diamonds"

DRAMAMINE

Idea: Convey what traveling feels like without Dramamine.  

*Print campaign and Snapchat Filter

UBER

Time is a precious thing, especially when there's so little of it. To illuminate this message this ad campaign showcases Uber as the ride of choice for cabbing on your time. A social experiential component that places Uber customers in reach of winning two tickets to a Knicks game where tip-off begins in their seats.

FAGE

Natural and honestly crafted Yogurt has nothing to hide. This ad campaign puts Fage in the spotlight by broadcasting a live feed of their factory and corporate offices via Facebook Live. 

TURBOCHEF

Powerful enough to accommodate an entire restaurant, this print campaign positions Turbochef as the key to upgrading ones home kitchen.

KIDROBOT

When each toy is a one-of-a-kind collectors item, purchasing them becomes more of an experience. This experiential campaign brings Kidrobot to life by creating a manhunt for the "most wanted" toys in town.

MIRACLE-GRO

This ad campaign demonstrates the magic ingredient that Miracle-Gro utilizes to produce larger plant-life.

Credit: Gail Fisher, Copywriter