Uber - When It’s Time to Go

Integrated Campaign | Art Direction, Concept, Visual Design

Uber centers on the moments when plans go sideways, bad dates, strange parties, late nights, and unexpected turns. The campaign positions Uber as the reliable constant when everything else becomes unpredictable. One tap. One way out. When it’s time to go.

IMMERSIVE / EXPERIENTIAL

PRINT / STREET

When the night goes too far

Street-level posters that interrupt the moment with dark humor and cultural truth, designed to live where nights actually unravel.

ON-PREMISE / BAR ACTIVATIONS

The Things You Say Before It’s Time to Go

A collectible coaster system placed directly at the point of consumption, using humor and self-recognition to trigger the decision to leave before the night controls you.

OUT-OF-HOME (OOH)

The City Talks Back

Minimal, high-contrast OOH placements embedded into the urban night, designed to catch attention precisely when awareness is lowest and Uber is needed most.

AMBIENT / OBJECT MEDIA

When the Environment Becomes the Message

Physical interventions in public spaces that turn everyday objects into moments of reflection and redirection.