When it comes to Miracle-Gro, you literally and figuratively 'reap what you sow'. This campaign focuses on the bigger expectations such as growing a tree, or two, in your backyard.
Credit: Gail Fisher, Copywriter
Ambient
An outdoor campaign bringing these concepts further to life. Executed through various forms of ambient and guerrilla marketing .
Miracle-Stalk
Grow Big, Win Bigger!
Step into the world of Miracle-Stalk, where your green thumb meets gaming! Nurture towering, sky-high stalks, climb the leaderboard, and watch your rewards grow. The bigger your stalk, the bigger the perks—unlock exclusive discounts, free Miracle-Gro giveaways, and legendary bragging rights. Ready to level up your life? Start growing today!