MIRACLE-GRO

Integrated Campaign | Art Direction, Concept, Visual Design

Miracle-Gro rewards effort in the most literal way. This campaign visualizes the idea of “reaping what you sow” by turning everyday environments into living proof that growth follows care

Credit: Gail Fisher, Copywriter

PRINT / OUT-OF-HOME

Growth, Made Visible

A surreal print series that translates effort into visible reward, where planting a seed transforms entire domestic spaces into proof of what’s possible with Miracle-Gro.

AMBIENT / GUERRILLA

Unexpected Growth in Everyday Spaces

An experiential extension of the campaign designed to surprise audiences in motion literally elevating the idea of growth through public space interventions.

DIGITAL / GAMIFIED EXPERIENCE

Miracle-Stalk - Grow Big To Win Big.

A gamified brand experience where nurturing growth becomes competitive play. Users climb sky-high stalks, unlock rewards, and experience Miracle-Gro’s value system through progress, payoff, and play.