FAGE
Integrated Campaign | Art Direction, Concept, Visual Design
“Honestly Crafted, Nothing to Hide.”
Natural and honestly crafted yogurt has nothing to hide.
This campaign brings that idea to life through a bold, multi-channel platform built around a simple truth: real yogurt inspires real confessions.
From playful OOH to interactive packaging and street-level experiences, Nothing to Hide turns everyday yogurt quirks into public declarations of honesty, celebrating the purity of FAGE by revealing the delightful, human imperfections of the people who eat it.
PRINT / OUT-OF-HOME
Neighbor Outings
Billboards “out” imagined yogurt quirks of real apartment dwellers honest, charming, and a little too personal, just like the campaign itself.
Each execution ties back to the brand’s promise: Honestly crafted. Nothing to hide.
EMPLOYEE SPOTLIGHT / OOH
FAGE employees turn the spotlight inward by sharing their own personal truths, proof that transparency runs through every part of the brand, including the people who make the yogurt.
EXPERIENTIAL
Pop-up “Confession Booths” appear in busy urban areas.
Passersby step inside, confess a yogurt secret, and walk out with free FAGE. A playful street-level activation that transforms honesty into currency.
INTERACTIVE PACKAGING
“Nothing to Hide: Lid Edition”
Every FAGE lid hides a secret, yours. Peel it back to reveal a yogurt confession: midnight snacking, double-dipping, eating it in bed… With a different confession on each lid, sharing isn’t just encouraged, it’s inevitable.
SOCIAL
Your yogurt confession isn’t meant to stay under the lid.
Fans peel, gasp, laugh, and post, turning yogurt admissions into a shareable social movement. If you’ve been caught eating FAGE in the shower? The world deserves to know.
#NothingToHide
WEB / “CORP-CAM”
For the ultimate proof?
A live-streamed security cam offers an unfiltered look inside FAGE’s facilities — transparency in action, 24 hours a day.
TURBOCHEF
Integrated Campaign | Art Direction, Concept, Visual Design
Turbochef ovens are top-of-the-line confection ovens. Powerful enough to feed a full-house restaurant, let alone your own home.
PRINT / OUT-OF-HOME
VIDEO / BROADCAST
The power of a professional kitchen, revealed at the dinner table. TurboChef turns a home-cooked meal into a moment of restaurant-level pride, where even “dad” becomes the chef.
DIGITAL/WEB
An interactive digital extension inviting users to visualize their own home in “restaurant mode” with TurboChef.
DIGITAL / DISPLAY BANNERS
Short-form digital ads extending TurboChef’s “restaurant at home” message across cooking and lifestyle sites.
MIRACLE-GRO
Integrated Campaign | Art Direction, Concept, Visual Design
Miracle-Gro rewards effort in the most literal way. This campaign visualizes the idea of “reaping what you sow” by turning everyday environments into living proof that growth follows care
Credit: Gail Fisher, Copywriter
PRINT / OUT-OF-HOME
Growth, Made Visible
A surreal print series that translates effort into visible reward, where planting a seed transforms entire domestic spaces into proof of what’s possible with Miracle-Gro.
AMBIENT / GUERRILLA
Unexpected Growth in Everyday Spaces
An experiential extension of the campaign designed to surprise audiences in motion literally elevating the idea of growth through public space interventions.
DIGITAL / GAMIFIED EXPERIENCE
Miracle-Stalk - Grow Big To Win Big.
A gamified brand experience where nurturing growth becomes competitive play. Users climb sky-high stalks, unlock rewards, and experience Miracle-Gro’s value system through progress, payoff, and play.
Dramamine
PRINT/OUT-OF-HOME
For Queasy Rides
Traveling can be tough to begin with. Add a little nausea to the mix and one is bound to get loopy. To convey this message when it matters most Dramamine print campaign situated in large terminals reminding travelers that your trip shouldn’t feel like a carnival ride.
DIGITAL/SOCIAL
Snapchat ads transform the background to theme parks for users in and around travel locations such as airports, bus terminals, and ferry docks and the rest is self explanitory.