FAGE
“Honestly Crafted, nothing to hide.”
Natural and honestly crafted yogurt has nothing to hide. FAGE brings this idea to life with a bold, multi-channel campaign. It begins with print ads featuring employees sharing personal secrets to highlight that, like the yogurt they make, they have nothing to hide. Nearby, billboards playfully "outed" imagined yogurt quirks of real apartment dwellers: “Jim in 3B eats yogurt with a fork. And he’s PROUD of it.”
Then, Fage turns the spotlight on themselves.
FAGE employees shared their own personal truths—nothing to hide, just like the yogurt they make.
Experiential
The campaign extends into the streets with pop-up confession booths in busy urban areas, inviting passersby to share their secrets in exchange for free yogurt.
Interactive Packaging
"Nothing to Hide—Lid Edition"
Every Fage lid holds a secret—yours. Peel it back to reveal a yogurt confession, from midnight snack admissions to double-dipping dilemmas. With a different confession on every lid, sharing isn’t just encouraged—it’s inevitable. #NothingToHide
Social
Your yogurt confession isn’t meant to stay under the lid. Peel, gasp, and post—because if you’ve been caught eating FAGE in the shower, the world deserves to know. #NothingToHide
Web “Corp-Cam”
For the ultimate proof?
A live-streamed security cam feed straight from FAGE’s facilities, so you can see transparency in action.
TURBOCHEF
Turbochef ovens are top-of-the-line confection ovens. Powerful enough to feed a full-house restaurant, let alone your own home.
Digital Microsite
An interactive microsite that turns your home into a neon-lit restaurant on Google Maps—driving downloads of the TurboChef Pantry App and positioning TurboChef as the pro-grade oven for your smart kitchen.
Digital banners
Digital ads that appear on home cooking sites and the like to position Turbochef as the professional grade oven for your home.
MIRACLE-GRO
When it comes to Miracle-Gro, you literally and figuratively 'reap what you sow'. This campaign focuses on the bigger expectations such as growing a tree, or two, in your backyard.
Credit: Gail Fisher, Copywriter
Ambient
An outdoor campaign bringing these concepts further to life. Executed through various forms of ambient and guerrilla marketing .
Miracle-Stalk
Grow Big, Win Bigger!
Step into the world of Miracle-Stalk, where your green thumb meets gaming! Nurture towering, sky-high stalks, climb the leaderboard, and watch your rewards grow. The bigger your stalk, the bigger the perks—unlock exclusive discounts, free Miracle-Gro giveaways, and legendary bragging rights. Ready to level up your life? Start growing today!
Dramamine
Traveling can be tough to begin with. Add a little nausea to the mix and one is bound to get loopy. To convey this message when it matters most Dramamine print campaign situated in large terminals reminding travelers that your trip shouldn’t feel like a carnival ride.
