Asher Wilens
Asher Wilens

TURBOCHEF

Integrated Campaign | Art Direction, Concept, Visual Design

Turbochef ovens are top-of-the-line confection ovens. Powerful enough to feed a full-house restaurant, let alone your own home.

 

PRINT / OUT-OF-HOME

 
 

VIDEO / BROADCAST

The power of a professional kitchen, revealed at the dinner table. TurboChef turns a home-cooked meal into a moment of restaurant-level pride, where even “dad” becomes the chef.

 

DIGITAL/WEB

An interactive digital extension inviting users to visualize their own home in “restaurant mode” with TurboChef.

 

DIGITAL / DISPLAY BANNERS

Short-form digital ads extending TurboChef’s “restaurant at home” message across cooking and lifestyle sites.

 
 
 
 

UBER

 

Time is a precious thing especially when there's so little of it. To illuminate this message a minimal print campaign to quickly demonstrait how easy and convenient it is to get a cab these days.

 
 

"Guest of Honor" Experiential

Uber App offers users a chance to win Knicks tickets where tip-off begins when you get there. As “Guest of Honor” the winner is treated like royalty with their very own throne.

 

MIRACLE-GRO

Integrated Campaign | Art Direction, Concept, Visual Design

Miracle-Gro rewards effort in the most literal way. This campaign visualizes the idea of “reaping what you sow” by turning everyday environments into living proof that growth follows care

Credit: Gail Fisher, Copywriter

 

PRINT / OUT-OF-HOME

Growth, Made Visible

A surreal print series that translates effort into visible reward, where planting a seed transforms entire domestic spaces into proof of what’s possible with Miracle-Gro.

 

AMBIENT / GUERRILLA

Unexpected Growth in Everyday Spaces

An experiential extension of the campaign designed to surprise audiences in motion literally elevating the idea of growth through public space interventions.

 

DIGITAL / GAMIFIED EXPERIENCE

Miracle-Stalk - Grow Big To Win Big.

A gamified brand experience where nurturing growth becomes competitive play. Users climb sky-high stalks, unlock rewards, and experience Miracle-Gro’s value system through progress, payoff, and play.

 

FAGE

 

Natural and honestly crafted Yogurt has nothing to hide. Prints that feature selected employees from Fage exposing some personal secret about them, of which they have nothing to hide from, just like the Yogurt they make.

 
 
 

“Corp-Cam”

Featuring Fage corp. in the spotlight, broadcasted with a live feed of their factory and corporate offices via Facebook Live. 

 
 

Dramamine

PRINT/OUT-OF-HOME

For Queasy Rides

Traveling can be tough to begin with. Add a little nausea to the mix and one is bound to get loopy. To convey this message when it matters most Dramamine print campaign situated in large terminals reminding travelers that your trip shouldn’t feel like a carnival ride.

DIGITAL/SOCIAL

Snapchat ads transform the background to theme parks for users in and around travel locations such as airports, bus terminals, and ferry docks and the rest is self explanitory.