Premier Gem

A campaign built on the idea that finding love is like finding the perfect diamond—a gem that speaks to you, waiting to be custom-crafted into something extraordinary. Just as a diamond must be shaped, refined, and set to reveal its brilliance, love is something nurtured, shaped, and made to last.

Through mesmerizing animated diamonds flowing in liquid gold, forming into exquisite rings, we brought this concept to life. The campaign launched with 30-second pre-roll videos on industry sites and YouTube, followed by bite-sized versions and dynamic story-driven ads across Facebook and Instagram, ensuring the message of custom-crafted love shined everywhere.

“For Love That’s Real”

Premier Gem’s 'For Love That’s Real' campaign has a little fun with the idea that choosing an artificial diamond is like choosing artificial love—sure, it might shine, but does it really have that spark? Featuring futuristic AI buddies trying to woo humans, the campaign playfully reminds us that while tech is great, some things can’t be faked. Real love deserves a real diamond, and Premier Gem’s natural diamonds are here to make sure your story stays authentic—no robots needed.

“The Origin Of Love”

Brand Storytelling & Packaging

Premier Gem crafts the most exquisite of the Forevermark diamond collection - The Exceptional. In order to convey the valued significance of the Exceptional collection a manifest was created to transmit an emotional connection to this highly coveted diamond collection. Forevermark presents “The Origin of Love”, reminding us of the memories that define us, and the promise that unites us.

“Digital Luxury Windows”

Social Media

Premier Gem’s Forevermark Collection brought to life through a series of dynamic slideshow presentations, artfully re-envisioned to mirror the iconic window displays of Fifth Avenue for the Holidays.

A Virtual Discovery

To further shine a light on the unique quality and rarity of a Premier Gem diamond, we created an interactive video experience that took viewers on a journey through the discovery of an actual Premier Gem stone. Viewers were able to watch—and interact—with our video content on YouTube, exploring the exotic locations where Premier Gem diamonds are discovered with just the click and swipe of their mouse.