Premier Gem

A campaign built on the idea that finding love is like finding the perfect diamond—a gem that speaks to you, waiting to be custom-crafted into something extraordinary. Just as a diamond must be shaped, refined, and set to reveal its brilliance, love is something nurtured, shaped, and made to last.

Through mesmerizing animated diamonds flowing in liquid gold, forming into exquisite rings, we brought this concept to life. The campaign launched with 30-second pre-roll videos on industry sites and YouTube, followed by bite-sized versions and dynamic story-driven ads across Facebook and Instagram, ensuring the message of custom-crafted love shined everywhere.

“Digital Luxury Windows”

Social Media

Premier Gem’s Forevermark Collection brought to life through a series of dynamic slideshow presentations, artfully re-envisioned to mirror the iconic window displays of Fifth Avenue for the Holidays.

A Virtual Discovery

To further shine a light on the unique quality and rarity of a Premier Gem diamond, we created an interactive video experience that took viewers on a journey through the discovery of an actual Premier Gem stone. Viewers were able to watch—and interact—with our video content on YouTube, exploring the exotic locations where Premier Gem diamonds are discovered with just the click and swipe of their mouse.